Heem is an interior design app where shopping furniture becomes easier with embedded AR experience.
A high-fidelity prototype was designed and tested as the final product of this project.
03/2019 - 04/2019
UX Researcher, UX Designer
Sketch, Marvel app
Although AR has become more common, many people still don't have lots of experience using AR, or even realize they've used it before. Therefore, how to onboard them so they will feel interested and confident in interacting with such feature would be the question of interest.
How to embed AR experience into furniture shopping is another question to think about.
I mainly referred to Google’s Augmented Reality Design Guidelines.
To search for articles and reports about current AR app’s market and user background, technology needs, design restrictions and trends.
To learn about current market and design trend in online furniture shopping apps.
Houzz, Wayfair, IKEA place, Overstock and Holo were analyzed.
To analyze functions of other marker-less type AR app in the market, especially apps for interior-design purpose.
To analyze the information architecture of some popular furniture shopping apps.
AR: plan for the users’ movement
Help users realize they could move around, and offer options to move the object when users cannot move themselves.
AR: onboard by initializing smoothly
AR: design natural object interaction
AR: UI design
Customer expect personalization
Online shopping is informativeGive information needed without speaking to a sale associate.
📝 See detailed report on Research findings 1, Research findings 2
Gary is a tech-savvy who values innovations and reliable information online.
I wanted to see how Gary will interact with both App and his environment when using AR function.
This shows the information architecture of Heem app.
Beyond being a shopping platform, I wanted to define Heem brand as a lifestyle and an attitude.
Live little things
Nothing is ordinary
It's easy to make a difference
Usability testing was conducted with hi-fi prototype made from InVision. I conducted one-on-one in-person usability testing with 5 participants in total for test 1. 3 participants in total for test 2. AR onboarding was updated after 3 participants were tested in test 1.
All participants had experience with AR app and online furniture shopping. However, most participants had limited experience with AR.
I did secondary research on how to design better user onboarding experience. To summarize, problems found above from testing 1 were:
Solutions for above problems used for V3 updates are:
Possible solution 1: Embedded video tutorial
Possible solution 2: Long-press to make adjustment
Possible solution 3: Action-driven tooltips